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FV Foods 5th Branch… Now ready to serve you…

Written by: Melchor Galeon; Sun 9th October 2011 After years of hard work and perseverance, FV Foods and Mel’s went beyond their imagination. From making bread and delicacies, to cakes and pastries, from a small store to a bakeshop, to a grocery and to a restaurant, we truly come a long way. We are happy that we are achieving the objectives of our business. We got the opportunity to laugh when the community laughed, cry when the community cried, and rejoice when the community rejoiced. We lent a hand to put the pieces back together when things changed or began to fall apart. We cared about the things that have significance in the lives of our customers. September 23, 2011 was the day when FV Foods and Mel’s opened its fifth branch. It was the day that we are hoping to do better. It was the day that changed and challenged our capacities of doing right business in the food industry. The opening was simple but unforgettable, we organized a simple program. It started with a blessing by Rev. Fr. Albert Macalipay. There were numerous guests who attended and celebrated with us. Among them were: the Beloso Family, director and members of the Philippine Chamber of Commerce headed by the PCCT President Oswald and Isa Tugadi, Allan & Ellen Yao of Almanic, Canada, our friends from the press, Warren D Oust of Pinoy World TV, Joy Sarmiento of Pinoy News and Eddie Lee of Atin Ito, FV Foods managers and supervisors from different branches, loyal customers, and many more. We had an opportunity to mingle with our guests and customers. We had lots of photo opportunities because we want them to be remembered as our first guests of our restaurant because they are now part of the FV Foods’ history. We offered them a complete dining experience that included outstanding service, delicious food, and a nice and cozy ambiance. Truly, it was a day of fun and excitement, seeing the reaction of every customer, telling their stories and fond memories with FV Foods and Mel’s. It was our personal satisfaction to see the smile on the faces of our guests because we know they were satisfied with what we offered. Whatever we have right now, what we reached and attained, we owe it to our valued and loyal customers. Bringing our quality products and satisfying their needs is our way of saying a million thanks to them. Without them this would never have happened. To everyone who supported and trusted, including our hardworking employees, our family and friends, our loyal and future customers, and to our Creator, THANK YOU! Life is beautiful…so come on visit and celebrate life with us at FV FOODS DUFFERIN/STEELES! (beside UPS Store and TD Canada trust). God Bless and Mabuhay!

About FVFoods Inc.

Some Filipinos have referred to FV Foods as "the Filipino's Dufflet" — a homage to Dufflet Pastries, a Toronto institution. Like Dufflet's, Flor hopes FV's pastries might be sold in cafés, food shops and high-end supermarkets.

Mel was always keen in business – from a young 10 year old kid , He started a small business of renting out komiks, selling yemas and turrones cooked by his aunt in school. When he was in his 3rd year in college as a nursing student, he opened a store in his mother’s house selling pasalubong sweets, longanisang lukban, puto seko, yema, etc.

It is our hope to introduce our products to the mainstream Canadian market for people of other races and / or ethnicities to enjoy our wonderful treats and take part in our amazing tradition of giving! To all of you who are patronizing our products, Mabuhay and Maraming Salamat po (Thank You Very Much)!

FVFoods Inc. makes about 50 traditional Filipino desserts, breads and snacks. They're mostly sold wholesale in 53 Filipino and Asian stores across Greater Toronto and in Ajax, Windsor, Hamilton, Brampton and Winnipeg.

Mel got the idea to sell baked goods after joining a Filipino trade and tourism exhibit at the CNE in 1998. He had brought some pastries that were native to his hometown of Sariaya in Quezon, a province south of the capital, Manila, that is famous for its sweets and sausages.

Ensaymada — eaten any time of the day, either as breakfast fare or a snack, and sometimes topped with shredded cheese — is the Filipinized version of the Ensaimada de Mallorca. Culinary historians often say that about 80 per cent of Filipino food has Spanish influences.

Our Mission: To bring you quality sweets, breads and pastries that caters to your distinctive taste that makes you feel at home. After all, the homesickness and cravings of fellow Filipinos started this wonderful business! Your thoughtfulness of bringing pasalubong (treats) to your loved ones is an undeniable trademark of our heritage that stands out in our multicultural community.

Another popular treat is Food for the Gods. These moist, chewy bars often make their appearance at Christmas time in the Philippines, when Filipinos — who are known for their sweet tooths — splurge on walnuts and dates, which are imported and therefore expensive.

Copyright © 2011 FVFoods Inc. All rights reserved
757 Warden Ave. Unit 4, Scarborough, ON M1L 4B5 Canada
Tel. No.+1 (416) 759-2000 - Toll Free 1 866-266-5242