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FV Foods: Ambassador of great Filipino breads, cakes and pastries

Written by: Melchor Galeon; 10 Nov 2009
With its recent participation in the famous Ethnic and Specialty Food Expo and the Grocery Innovations Canada 2009, FV Foods with Mhel’s (its division which specializes in delicious breads and pastries) is leading the way towards mainstream. Once again, this famous store of humble beginnings is promoting our traditional food with passion and highlights our tiny country on the map. It surely is our time to shine! We now partake in the fame that our neighboring Asian countries have been enjoying for a while now. Our audience composed of vendors, managers, owners, CEOs and the general public was wowed and gave us two thumbs up for the great taste of our Empanada, Ensaymada (Brioche), Monay (Egg Bun) and even by our breakfast staple-the mighty Pandesal (Dinner Roll)! They surely cannot resist the surprisingly delicious taste of our products which made them inquire of our four different locations around the General Toronto Area (Scarborough, North York and Mississauga). We now supply to more than 80 other retail locations including T & T groceries. FV Foods also boasts of its membership to the Baking Association of Canada, Philippine Chamber of Commerce in Toronto and proudly HACCP Compliance which is a golden standard in food safety Management. Another recent achievement is the new colorful and informative packaging of our products which is sure to delight our customers. To all of you, thank you for your continuing patronage of hundreds of our heritage products and we hope that you’ll enjoy them from our ever increasing number of retailers and join us as we innovate and create high quality products that we all can be proud of. FV Foods and Mhel’s salute you!

About FVFoods Inc.

Some Filipinos have referred to FV Foods as "the Filipino's Dufflet" — a homage to Dufflet Pastries, a Toronto institution. Like Dufflet's, Flor hopes FV's pastries might be sold in cafés, food shops and high-end supermarkets.

Mel was always keen in business – from a young 10 year old kid , He started a small business of renting out komiks, selling yemas and turrones cooked by his aunt in school. When he was in his 3rd year in college as a nursing student, he opened a store in his mother’s house selling pasalubong sweets, longanisang lukban, puto seko, yema, etc.

It is our hope to introduce our products to the mainstream Canadian market for people of other races and / or ethnicities to enjoy our wonderful treats and take part in our amazing tradition of giving! To all of you who are patronizing our products, Mabuhay and Maraming Salamat po (Thank You Very Much)!

FVFoods Inc. makes about 50 traditional Filipino desserts, breads and snacks. They're mostly sold wholesale in 53 Filipino and Asian stores across Greater Toronto and in Ajax, Windsor, Hamilton, Brampton and Winnipeg.

Mel got the idea to sell baked goods after joining a Filipino trade and tourism exhibit at the CNE in 1998. He had brought some pastries that were native to his hometown of Sariaya in Quezon, a province south of the capital, Manila, that is famous for its sweets and sausages.

Ensaymada — eaten any time of the day, either as breakfast fare or a snack, and sometimes topped with shredded cheese — is the Filipinized version of the Ensaimada de Mallorca. Culinary historians often say that about 80 per cent of Filipino food has Spanish influences.

Our Mission: To bring you quality sweets, breads and pastries that caters to your distinctive taste that makes you feel at home. After all, the homesickness and cravings of fellow Filipinos started this wonderful business! Your thoughtfulness of bringing pasalubong (treats) to your loved ones is an undeniable trademark of our heritage that stands out in our multicultural community.

Another popular treat is Food for the Gods. These moist, chewy bars often make their appearance at Christmas time in the Philippines, when Filipinos — who are known for their sweet tooths — splurge on walnuts and dates, which are imported and therefore expensive.

Copyright © 2011 FVFoods Inc. All rights reserved
757 Warden Ave. Unit 4, Scarborough, ON M1L 4B5 Canada
Tel. No.+1 (416) 759-2000 - Toll Free 1 866-266-5242